About Hedge Interview

I’m Jennifer Bruno, host of Hedge Interview and CEO of Catalyst Hedge Fund Marketing.

Hedge Interview is designed to help emerging fund managers and other capital seekers understand both operational best practices and communication best practices for attracting allocations.
Guests on Investor Views are family offices and other allocators from around the world who share their investment interests and communication preferences.
Guests on Advisor Watch are independent RIA's who share how they choose fund managers for their clients.

The Service Provider Spotlight shines a light on critical operations within of the alternative investment marketplace ecosystem, essential for capital seekers to achieve success.

Hedge Interview is designed to help all sides of the capital allocation equation understand each other more clearly.

If you’re a new manager, still setting up your fund, make sure to review the Service Provider Spotlight series to understand the operational support systems you may need.

As a former asset raiser, I’ve met with many allocators. A few important points that investors still confirm:


Take the time to establish a connection and understand an investor’s needs FIRST before any meeting takes place.


Make sure to identify a potential ‘fit’ and how your offering meets a specific need.


Present complex information in simple terms and in the most concise way possible.

Emerging hedge fund managers and other founders are sometimes unprepared to meet the due diligence requirements of institutional investors. They’re often too early, lacking infrastructure, experience or business fundamentals, but they push out their pitch anyway.

Capital seekers often don’t fully understand the needs or interests of the investors they approach to determine those who is actually a suitable ‘match.’ So they miss the opportunity to truly connect.

Similarly, allocators may accept meetings when they don’t fully understand what’s being brought to the table. When this happens, everyone wastes a lot of precious time.

The interviews posted here are intended to provide valuable information that helps everyone pursue mutually beneficial relationships.

I hope you gather something useful, something that will make your next interaction more worthwhile. 


➡ Interested in being featured on Hedge Interview? Apply here for consideration.

➡ For asset managers who’d like to be featured on the MANAGER PROFILES seriesClick here to apply.

Whether you have an important investor meeting in two weeks, or you’re launching a new fund next quarter, we’ll help you get into the best position to generate buzz and attract capital.