Navigating the Press: A Hedge Fund Manager’s Guide to PR & Being Quoted

hedge fund pr strategy

Free press is a windfall for fund managers.

๐Ÿ”ฅ Having a great hedge fund PR strategy, can catapult a fund manager into the global spotlight.

๐Ÿ”ฅ Getting interviewed by high-profile financial media outlets like Blooomberg, CNBC, or the Financial Times makes people, particularly investors, take notice.

๐Ÿ”ฅ A 3-minute video clip can instantly raise your credibility and brand awareness.

But getting quoted only happens after cultivating a relationship with reporters and establishing your credibility. (Kind of like winning over investors… ๐Ÿค”)

Journalists need credible sources to support or validate the premise of their article, so they need quick turnaround from โ€˜industry expertsโ€™ on a particular topic.

Fund managers who can provide insightful โ€˜expertโ€™ commentary in a timely manner can lay the groundwork for a symbiotic relationship with reporters.

Becoming a sought-after source where you can showcase your expertise in the press is the ultimate win. ๐Ÿ†

Hereโ€™s how:

๐Ÿญ. ๐—•๐˜‚๐—ถ๐—น๐—ฑ ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€๐—ต๐—ถ๐—ฝ๐˜€ ๐—˜๐—ฎ๐—ฟ๐—น๐˜† ๐Ÿค

Journalists prefer sources they know, so forge connections with reporters before they need your insight.

Engage at conferences โ€” invite them for a coffee, or reach out periodically with valuable industry insights.

Become a reliable source within your domain.

If youโ€™re asked questions about a topic outside your expertise, be honest, and if possible, recommend another expert. This integrity builds trust.

๐Ÿฎ. ๐—•๐—ฒ ๐—ค๐˜‚๐—ผ๐˜๐—ฎ๐—ฏ๐—น๐—ฒ ๐Ÿ’ฌ

Journalists love sources who can break down complex subjects into understandable insights.

Moreso if you can serve up a memorable quote.

If youโ€™re a tenured fund manager, you likely have a deep understanding of a specific asset class, sector, or market dynamics.

Articulate and refine your insights to ensure your explanations are engaging and accessible.

๐Ÿฏ. ๐——๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฎ๐—ฏ๐—น๐—ฒ ๐—œ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ ๐Ÿ’ซ

I listened to 3 well-known reporters talk on a conference panel about what fund managers should do to get โ€˜pressโ€™.

One panelist summed it up perfectly โ€” she said, โ€œGive us something useful.”

Whatโ€™s โ€˜usefulโ€™ depends on a reporter’s beat and how you can help them deliver meaningful coverage.

Align your knowledge with their needs.

๐Ÿฐ. ๐—ฃ๐—ฟ๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐˜€ ๐—ž๐—ฒ๐˜† ๐Ÿ”‘

If a reporter reaches out unexpectedly, resist the urge to respond immediately. Take time to gather your thoughts and ensure clarity.

Ditch the jargon and emphasize key points understandably.ย 

Prioritize clarity and authenticity in your interactions.

Remember, the key to being quoted isn’t just about what you knowโ€”it’s about how effectively you can share your knowledge with the world.

๐—˜๐˜ƒ๐—ฒ๐—ฟ ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐—พ๐˜‚๐—ผ๐˜๐—ฒ๐—ฑ?

๐—ช๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ผ๐—ฝ ๐Ÿฏ ๐˜๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜-๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ ๐˜๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€?

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